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Content for Conversions: Write SEO Content That Sells

Author: Russell Barnstein

Content for conversions is a particular method of SEO writing that converts targeted website traffic into sales. This is accomplished through proper keyword research, superior writing skills, compelling calls to action, and crafting a persuasive resource box. Content that converts is hard to come by in today's fast dealing world of unscrupulous SEO companies and content developers. In order to convert traffic into sales, it takes a lot more than simply spamming keywords at consumers and search engines. It takes high quality work and persuasive messages that offer real value to convince a consumer to click deeper into your website. Ultimately, writing content for conversions is the primary tool with which you will make your presence on the web known. Therefore, it's important to understand exactly what it is about any piece of writing that turns traffic into leads and leads into sales.

Writing content for conversions begins by asking for the sale directly. This is done by immediately alerting the consumer as to the value in whatever it is that you have to offer. Many writers spend a great deal of time crafting quality content that eventually asks for the sale, but often a reader has already moved on to another site or article before the pitch is presented. This is because web users have an extremely short attention span, which means that you have limited time to prove your value and make your offer. If you don't have at least one call to action in your first paragraph, you will likely see no conversions from your content.

Once you have established value in the opening of your content and asked for an immediate sale, it's important to sustain your pace and pitch. Continue to provide value throughout your content- there should never be any "fluff" or useless material in your writing or you will lose the reader. Remember that in order to find value in whatever it is that you are offering you must present your reader with something that they can use to gain information, solve a problem, obtain a product, engage services, or be entertained. You need to do this in every paragraph, because every paragraph of your content might be the last one your consumer reads.

Content for conversions is only created by asking for the sale repeatedly- not just in the very beginning or the very end. Some of your readers may be convinced by the second or third paragraph and they should have an option within that same paragraph to convert to a sale. This is important, because content that converts might not necessarily be selling something of monetary value, which means that it's easier and more appropriate to ask for the sale more often. For instance, your content conversion goals might not be a "sale" at all- a lead may turn to a sale when they sign up for your newsletter, join your group or organization, provide their email address, take a test, play a game, take a survey or any number of other conversions. If you want your readers to do these things, don't forget to directly ask them to do so.

Your content will not convert if it is not of high quality. Many readers are immediately discouraged by poor spelling, grammar, or other writing issues. This means that in order to write content for conversions, you need to craft high quality writing that gets right to the point and sustains that central focus for the duration of the content. The only effective way to determine if you have accomplished this goal is through effective editing. The general rule is that a writer should never have the final edit of their own work; but for many people this is simply not possible. If you must edit your own work, you should only use spelling and grammar checking programs as a back-up. Your primary editing strategy should be to review every word that you have written at least twice before publishing anything to the web. If consumers recognize the high quality, exceptional value and compelling nature of your content, they are far more likely to convert to a sale than if you provide keyword-stuffed mediocre content of little real value.

Finally, content for conversions should be written primarily for the reader, but also for the search engines. The best strategy for this is to incorporate SEO writing that targets specific keywords that tell the reader and the bots exactly what you're all about. Honest copy that has compelling and accurate titles, a body that offers value and asks for the sale repeatedly is the only effective way to write content for conversions.

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Content for Conversions provides professional SEO web content that sells. Please contact us today to learn how we can help propel you to the forefront of your targeted markets and niches.