Email List Building – Develop an Online Marketing Campaign
Author: Wendy Scheels
Email list building is essential to developing an online marketing campaign. These lists help you target the right people and ensure success in your marketing efforts. There are any number of articles and books on the importance of developing a list building guide.
It is very important to compile quality lists with names of prospects and leads. The quantity of the lists matter, but the quality is even more important. In order to build a quality list, focus on your customers, not your business.
One way to start building your email list is to develop a squeeze page. If you are new to network marketing, a squeeze page is a page where the visitor has only the option of leaving their name and email address in exchange for something of value to them. A squeeze page should include an opt-in form. It should have a list of benefits and a call to action. Tell them to click here. Have arrows pointing to the opt-in form where they need to provide their basic information.
The best way to get people to opt-in to your list is to give them something free. A great give away solves a problem, is short, contains value and makes them want to come back for more information.
Develop your sales funnel. The trick to a well-working sales funnel is to have good targeting and filtering, while not losing any potential customers in the process.
Ask subscribers to socially bookmark your newsletters. If you are asking your subscribers to help, make sure there is something in it for them.
Email lists are essential to a marketing campaign. These lists help you target the right people and ensure success in your marketing efforts.
The email lists you have formed will help you spread the word to your target niche. It is important to create a positive connection with the people on your list. Let the people on your list know you are available to help them with any issues or questions they may have.
You need to follow-up your preliminary emails with succeeding emails to remind your target customers of the features and benefits of your products. Send your customers real value in each email. Each email should also contain a call to action if they want even more information.
Generate email leads through networking. Either through social media or networking it is important to pay attention to the detail of your new contacts. If their email address is available, make sure you add it to your contact list.
Generating leads is an endless process. After you have an established list, it is important to communicate with them. Make sure to keep current on their latest contact information. Ask for referrals from satisfied customers. Remember to update your list regularly. You want to keep adding your new contact to your list so you include them on any new emails with new information on your business.
Because many people who follow you on social media sites do not subscribe to your emails, it would help build your email list if you would post a link to your opt-in form on all media sites you are a part of.
If you are sending out email campaigns, it might be a good idea to include opt-in forms in your emails. When your email recipients forward your emails, these new contacts will have a way to subscribe to your information.
Article Source: http://www.articlesbase.com/networking-articles/email-list-building-develop-an-online-marketing-campaign-3637707.html
About the Author
If you are serious about developing your online marketing campaign, building an email list with quality prospects is essential. Click on the links to learn how the top earners continually generate leads to build their business.