Keyword Research Tips - 5 Tips for Choosing the Best and Most Profitable Keywords

Keyword research is the single most important thing that anyone can do in order to drive more traffic to their website, and in turn, increase the profitablity of their online business. Whether you are an affiliate marketer looking for high converting keywords, or a brick-and-mortar business that is looking to gain more visibility on the net, the proper keyword research can make, or break your online business. In this article I will give you 5 keyword research tips that will help your online business be more profitable.

1. Go Long or Go Home

When it comes to ranking your website high in Google searches you need to consider using "long tail keywords". Here is an example, say you are promoting a website that sells shoes, instead of targeting the keyword "shoes" or "shoe store" consider using a long tail keyword like "buy nike shoes", or "red reebok shoes". You will find that there is less competition for those keywords and it will be easier for you to get on the front page.

2. Think Like a Web Searcher

Put yourself into the shoes of the person that would be searching for your product. Build your keyword research campaign around the keywords that a potential client might use to find your site. By doing this, you will find low competition keywords that you can dominate. It's better to dominate a handful of keywords with low search numbers than to try and dominate one keyword that you might not ever be able to reach page 1 with.

3. Keyword Research Tools are Clutch

Would you try to build a house with a fishing pole? Probably not right! When it comes to researching the right keywords for your marketing campaign you need to use the right tools. The best tool that you can use is FREE! Just type in "keyword tool" into your favorite search engine and you will be taken to Google's free keyword tool. This tool will show you how many times your target keywords are being searched along with the amount of competition for those keywords. This will help you isolate high traffic - low competition keywords.

4. Be Descriptive

Utilize descriptive adjectives in your search in order to find long-tail keywords with high traffic, and low competition. Words like "new", "rare", and "big" can be used along with the keyword set you are researching to help you find clusters of keywords that will bring you big traffic with a minimal investment.

5. Type How You Talk

Using natural language is a major key to doing proper keyword research. People type things into search engines using natural language. Consider the different ways that people might talk about your online business or affiliate offer and build your keyword around the way that people would naturally say things. This will connect you to a more targeted audience.

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