What is Keyword Research? How to do Keyword Research to Find the Best Keywords for Online Advertising!

If you have a business or website that you are trying to promote online, then you should probably know by now, that Keyword Research is one of the most important ways to attract your audience and drive traffic to your website. But what is Keyword Research anyways and how does it work? As you have most likely heard, Keyword Research is the absolute foundation to any effective online marketing and SEO campaign. But why? And how can you learn how to do keyword research to find the best keywords for online advertising for your business? Read on to find out!

What is Keyword Research?

Keyword research is essentially the process of determining which keywords and phrases are being typed into the search engines such as Google, Yahoo, MSN or Bing, by the audience that you are trying to reach. In order to properly do keyword research, you need to first start out with understanding your audience and what they want. What are they looking for and searching for online? When you know this you can then begin to search further by researching various keyword phrases that you can use within your online marketing campaigns.

How to Do Keyword Research

So, in a sense, keyword research is a lot like customer research in that you are determining which words, phrases and questions your target audience is searching for online.

First, start with a set of valid keywords to start digging further on... for instance if you are in the real estate industry you may want to start with a few key phrases that are commonly searched on such as, "Home for sale in Arizona" or "How to sell my home quickly". These are long-tailed keyword phrases meaning that they are not just one or two words which will have too much competition online. You want to be looking for longer phrases which will have less competition and better targeted traffic to capture a more specific and primed audience to read the content that you provide!

Second, start Digging further: once you have a starting point with your keywords and topics, you can then use an online keyword tool such as WordTracker or the Google Keyword Tool, to start searching for more specific, high traffic keywords that you can use within your articles, videos and/or blog posts.

Third, look especially for this: When looking at how to do keyword research, you need to especially look for 2 main numbers and statistics; a high KEI number (which stands for Keyword Effectiveness Index) and a low number for "In Anchor and Text". This will ensure that your keyword will help your content to rank high in the search engines and capture a higher volume of traffic to be drawn to your websites! Which is basically the whole point of online marketing!

Where to Go to Learn Keyword Research and Find the Best Keywords for Online Advertising

In order to truly understand all of these components to what is keyword research and be able to have access to how to do keyword research that you can use in your online marketing, it will be absolutely essential that you look for an Internet Marketing Mentoring and Coaching Center with the tools and resources you need to help train to to find the best keywords for online advertising.

An effective online marketing training program will be able to equip you to have a leading edge in finding the most strategic and effective keywords that you can use as well as teach you how and where to use them within your article, videos and blogs to ensure that all of your content will be optimized properly for both the search engines and your readers! A balance and strategy that is absolutely critical in order to ensure that you attract the right audience and drive a higher volume of targeted traffic to your websites on a daily basis!

Next, continue learning more about What is Keyword Research, How to do Keyword Research and How to find the Best Keywords for Online Advertising! Fill in the form on the first page and then watch the videos on steps 2 and 3 of the second page to start learning all the top strategies and techniques for creating an effective online marketing campaign with Keyword Research!

About the Author

Emily Stoik is a Social Media and Branding Strategist, Online Marketing Coach, Mentor and Corporate Trainer for what is arguably the World's Largest Internet Marketing School available today, The Internet Marketing Mentoring and Coaching Center. Emily and her husband are dynamic team leaders that train both Total Beginners and Seasoned Entrepreneurs around the world to achieve Financial Freedom through proven business tactics and On-Going Education to stay ahead of the trends and remain competitive in the marketplace today.

For more information go to http://www.Make1KaDay.com fill in the form on the first page, follow the steps sent to your email and then watch the videos on step 2 and 3 of the second page to start seeing more of the Top Online Marketing Strategies that you can start using now to market and promote your business more effectively today!