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It has been suggested that the advent of information and communication technology will have an impact upon society as great as the agricultural and industrial revolutions of earlier centuries. It is predicted that the information revolution will lead to a new era called variously the information age, the new economy or the knowledge economy. As computers become ever-cheaper and ever-more powerful, and bandwidth (the amount of data that can be transmitted per second) becomes ever-greater so Internet access will be as common as the tv or telephone. And for many it's already the first source they turn to when they want information. Earlier mass media enabled a few rich and powerful broadcasters to present their message to the masses. These media were essentially one-to-many models of communication. The Internet offers a truly democratic, many-to-many model. The little guy can not only access billions of pages of information, entertainment, opinion, gossip etc etc etc - but he can also get involved and add his own contribution. And what's more, the little guys ARE getting involved, hence the fact Google now indexes more pages than there are people in the world. And what's more the little guy's Web page takes up just as much screen space as does the offerings of governments and multinationals. It's big Statistics show that by the end of September 2004 801.4 million people had Internet access. (http://www.glreach.com/globstats) In December 2004 leading search engine Google claimed to index over 8,000,000,000 web pages. |
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